Semiotics, encoding, and decoding.
Semiotics, encoding, and decoding
Semiotics is the study of signs and their meaning in society. A sign is something that can stand for something else, in other words, a sign is anything that can convey meaning. So words can be signs, drawings can be signs, photographs can be signs, even street signs can be signs. Modes of dress and style, the type of bag you have, or even where you live can also be considered signs, in that they convey meaning.
In basic terms, humans communicate through a process of encoding and decoding. The encoder is the person who develops and sends the message. As represented in the picture below, the encoder must determine how the message will be received by the audience, and make adjustments so the message is received the way they want it to be received.
Encoding is the process of turning thoughts into communication. The encoder uses a ‘medium’ to send the message a phone call, email, text message, face-to-face meeting, or another communication tool. The level of conscious thought that goes into encoding messages may vary. The encoder should also take into account any ‘noise’ that might interfere with their messages, such as other messages, distractions, or influences.
The audience than ‘decodes’, or interprets, the message for themselves. Decoding is the process of turning communication into thoughts. For example, you may realize you’re hungry and encode the following message to send to your roommate: “I’m hungry. Do you want to get pizza tonight?” As your roommate receives the message, they decode your communication and turn it back into thoughts to make meaning.
In basic terms, humans communicate through a process of encoding and decoding. The encoder is the person who develops and sends the message. As represented in the picture below, the encoder must determine how the message will be received by the audience, and make adjustments so the message is received the way they want it to be received.
Encoding is the process of turning thoughts into communication. The encoder uses a ‘medium’ to send the message a phone call, email, text message, face-to-face meeting, or another communication tool. The level of conscious thought that goes into encoding messages may vary. The encoder should also take into account any ‘noise’ that might interfere with their messages, such as other messages, distractions, or influences.
The audience than ‘decodes’, or interprets, the message for themselves. Decoding is the process of turning communication into thoughts. For example, you may realize you’re hungry and encode the following message to send to your roommate: “I’m hungry. Do you want to get pizza tonight?” As your roommate receives the message, they decode your communication and turn it back into thoughts to make meaning.
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